Techniques political leaders can learn from a businesses to gain popularity
Leading businesses use best and smart techniques to produce best results with the limited resources that are available. All successful businesses learn from their mistakes and always considers and analyses what went well and what did not. Then it comes down to campaign strategy you employ, that differentiates between winning and losing.
Winning in politics actually means, to be local and knocking all the doors in the locality, understanding their problems and solving them. No matter how committed a leader or the party is, there is no way they will be able to knock on every door and meet every person in their constituency. Hence it’s very important for political leaders to strategize before entering the battle ground.
Here are crucial areas to gain popularity:
Brand Awareness - “ Create a brand out of yourself ” :
Politics is all about creating a buzz similar to how brands do. It’s the first impression that matters. This means being actively involved physically, and digital media presentation is very important.
Cut through the noise and speak out the truth and build trustworthiness. Be simple and use common words that catch citizens’ interests and which they can easily relate to. Create compelling stories on the issues faced by them and how you would help to solve them. This helps to have human level interaction on the issues that truly resonates with them.
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Research & Analysis - “ Think before you speak ” :
Interests of citizens is a very important aspect, a political leader needs to understand. Knowing what problems and issues people are facing, analyzing this information gives you invaluable insights about people’s interests and what topics to stress upon.
Be as local as possible with the information you share and speak to them. This helps you to build relationships and connect easily with people which otherwise you may not have been able to.
Build Strategy - “ Key to success ” :
Develop a tactical strategy based on the analysis you’ve made. It is not necessary, nor is it possible to get all the votes in your favour. Be focused and define specific strategies for specific target audiences. Choose the right method to reach out, whether it is going to be an offline campaign where you go to every house and meet in person or running online campaigns.
It’s always better to have a plan, and approach a targeted audience than targeting people whom you have limited or no knowledge about and blindly knocking on strangers doors.
Tell a Story - “ Data driven content ” :
What do I mean by tell a story? Understanding the problems faced by people and being able to cut through their emotions to gain their trust is something that is important. The best way to connect and engage with people is by compelling stories which speak out the truth. The message needs to be clear and focused on resolving the issues faced by them.
For example: During campaigns point out at a particular problem that people are facing, and make them realize the consequences of the problem they are facing. Don’t just say that you will solve that problem, educate them on how you’re going to solve that problem. This makes them understand that you’re not just bluffing and you have a solution to their problem.
Be Open and Transparent - “ Building Trust ” :
Be genuine in whatever you do and say. When you’re open and start mingling with people, they start believing in you and they will see right through you. Be open to answer all the questions that people put forth and let people know that you have nothing to hide from them.
Be Active Digitally - “ Hear and get heard ” :
In this digital world, most of the voters own a smartphone and are present on digital platforms like websites, social media channels etc. Reaching digitally is easy and high compared to any other medium, it takes you hours to reach around 50 houses, but through digital platforms you can reach thousands of people with a click of a button. Choosing the right platform is key to success.
Being present on a digital platform helps you to engage with your followers. Followers tend to ask questions, share your posts, share their issues and concerns. Responding to them helps you to build healthy relationships. Digital channels create a buzz and help you to reach larger audiences in a short period of time.
Important: Take Chances –
Be it business or politics, you need to be open to take chances, it’s not everytime that you would succeed but you must be ready to fail as well. Because taking chances helps you to learn, be it success or failure.
It’s an important action to be active, think out of the box and work smartly to be successful. A proper strategy is a backbone to your campaigns and will help you to allocate funds and reach the campaign goals. You might think that these have a lot to accomplish and difficult to make it work. We have seen the US President Trump and Indian Prime Minister Shri Narendra Modi, use the same to win elections.