MyLeaders Reveals
Why Leaders should use Social Media to build Thought Leadership
“In fact, there are around 3.48 Billion social media users around the globe. And around 60 percent of Fortune 500 CEOs have no personal accounts on any of the six major social networks. Which is a major miss for the leaders and their businesses.”
“Having no presence means having no engagement.”
Social networks is not meant to just share personal activities, as most of them think. When social media channels is used right, it is the most valuable tool. As a leader it can help you to create a professional profile, build brand identity and cultivate credibility among your followers.
Simon Mainwaring, the author of We First says, “Social media is not about the exploitation of technology but service to community.”
Why is social media important for leaders?
Here are some leaders who are continuing to impact through social networks:
- Bill Gates wrote an article, “10 Technologies that will make headlines in 2019” which had over 22,000 likes and 2000 shares.
- The CEO of Linkedin, Jeff Weiner wrote an article about his thoughts on the elections of 2016, he recieved more than 11,000 likes.
- Michael Dell, CEO of Dell wrote an article on linkedin explaining the transformation of mobile industry from 4G to 5G in his article called “The 5G Revolution: It’s not about talking faster ” which had more than 4000 likes.
- Dara Khosrowshahi, the CEO of Uber updated on linkedin about the new safety features that Uber is following which had around 2000 likes and more that 130 shares.
When CEO’s from such multi billion organizations are active on social media. Its understood that they are benefited from it and are aware of its importance. From this you can understand the importance of social channels, be it to the employee, to the first-line management, to an entrepreneurs. When you as a leader is yet to start, now is the time to start actively contributing and engaging with your followers.
Its expected that companies in the US will be spending around 24% of digital advertising on social media promotions by 2020. This implies that leaders must allocate their portion of budget on building their own presence on socials.
An active leader on social media can broaden the reach of their company’s message.
Traction towards a social profile is created over time and not something that happens over the night. In practice, an effective content strategy should be built before execution. Create a “content strategy” which you can revisit and adjust at regular, pre-determined, intervals is essential. There is no “One-Size Fits All” model. Use these free social media tools and work on the following strategies, and you’ll be well on your way.
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However, at first you need to define objective and goals, as these relates to what you need accomplish for yourself and the brand you're working for:
- The Objectives: What you’re trying to accomplish?
- Strategy: How you’re going to accomplish each objective?
- Plan: What you’re going to do to accomplish those objectives?
- The Team: If you’re taking help of a team to create content for you. What role are they playing to accomplish the objective?
Stop saying that, “you’re old“, or “I don’t understand how to use it“, or “you’re too busy with the countless calls and meeting“. But the truth is and the fact is that, social media helps you to grow. Stay a student, learn it, love it, and be a leader for the sake of building your brand and your business.